Tuesday, October 4, 2022

What to Know About Rihanna’s Fenty Hair Brand Expansion

It looks like Rihanna is expanding her Fenty beauty brand into hair.

Last week, the singer-turned-entrepreneur filed a trademark for “Fenty Hair,” according to the United States Patent and Trademark Office. The line could include items such as clips, barrettes, scrunchies, wigs, curlers, “elastic bands for hair binding,” “decorative articles for the hair,” hairbrushes, hair extensions and combs, among many others.

The trademark was filed under Rihanna’s company, Roraj Trade LLC, with Scott J. Slavik as the attorney on record.

Currently, no other details regarding Fenty Hair have been revealed.

A hair line for Fenty would mark Rihanna’s latest venture for her widely successful and popular Fenty brand. That empire currently includes Fenty Beauty, lingerie line Savage x Fenty and Fenty Skin.

In January 2019, WWD revealed that Rihanna, already a wunderkind in color cosmetics via her beauty partnership with LVMH, would enter the fashion arena with her own brand following a stint as Puma’s creative director.

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